Build Website Link Popularity With Your Blog

If you’re building a website of any kind, you need link popularity. Link popularity is simply the count of the number inbound links pointing to your website. It’s important in determining your website’s PageRank, a gauge of respectability and trust online.

But how do you build the link popularity that makes you rise in the search engines?

There are several ways. Here are just a few:

• Article Marketing
• Link Reciprocity
• Link Purchasing
• Social Networking
• Blogging

Why Link Baiting Is Risky

You could, of course, build a website and hope that other webmasters like it well enough to link to you. But that is an unreliable method for a few reasons:

• You can’t force webmasters to link to you
• To get webmasters to link to you voluntarily you’ll have to provide them with maximum benefit, which is possible but unless you are the top-notch in your industry and you know it this is not as reliable as some people would have you believe
• Some webmasters will not link to you no matter how much quality content you have unless you link back to them and you should know that reciprocal links aren’t as valuable as one-way links so that would defeat the purpose (NOTE: I’m not saying reciprocal links are bad, just not as valuable as one-way links)

One way links are more valuable than reciprocal links, so I recommend reciprocal links only as necessary. Some people say never use reciprocating links, but I think reciprocal links are good for building traffic so use them with discretion.

How Your Blog Builds Link Popularity

One way you can effectively build link popularity is with your blog. Set up a blog on a separate domain name from your website and make sure it is evident that there is a relevance connection between the two. You don’t want to rely on this method alone, but by placing sidebar links on your blog that link to relevant web pages on your website, you’ll build link popularity to your website with every blog post.

Here’s how it works:

• Each blog post is a single page in the search engines
• Every time you link from your blog post to your website you are building a one-way link
• If the blog is on your domain name, links to your website will benefit you more at Yahoo and MSN
• If the blog is on a separate domain name, links to your website will benefit you at all of the search engines

There are other ways to build link popularity through your off site business blog, but I’ll save those for another blog post.

Professional Management for Business Blogs
Article Marketing Blog
SEO Service Provider Blog
Business Blogging