Should You Use A Free Blog Host?

It might seem tempting to go the free route when looking at setting up a company blog, but I wouldn’t recommend it. And I know many companies that do it. But I still wouldn’t recommend it.

Sure, there’s nothing wrong with setting up a Blogger account and using the blog to publish your articles on with backlinks back to your website or blog. That can be a good thing. But I wouldn’t recommend using Blogger as your primary company blog for several reasons:

• You don’t control the domain name. If Google ever decides to sell Blogger or discontinue it for some reason then you will lose all of your blog posts. No recompense. Gone. Can you afford for your business to just be up and gone that way?
• There are also reputation issues at stake. A Blogger blog is not as impressive as a blog that sits on real estate that you own.
• Blog customization. When you own the real estate on which your blog sits, it is a lot easier to customize your blog than it is with a free host. Free is not always less expensive.

There many reasons why you shouldn’t use a free blog host. But when it comes to your business, make the investment. Own the real estate. Protect your image. Find out more about managing a business or commercial blog.