Why Is Your Blog Hosted By The Same Company As Your Main Website?

You decided to start a blog and buy a separate domain name so you can build links from your blog to your website. Good. Your knowledge of link popularity is beginning to show. But why are you hosting your blog with the same hosting company that also hosts your website? That’s not good.

The reason you want your blog hosted by a different company than your website’s host is to ensure that they sit on separate IP blocks. You can request that your web host put your blog on a different server, but that doesn’t mean they will do it. Some will tell you that they will then not do it. But if you are using the shared hosting plan that many hosts offer, most hosts will tell you that they can’t guarantee a separate box for your blog unless you pay for the dedicated hosting plan. It is just safer and more secure to go with a different host to begin with.

You might also register your site with a different registrar. The reason is because your registrar’s contact information shows up in your Whois data. That could be a clue to Google that both your website and blog are owned by the same company, especially if they have similar domain names (i.e. mywebsite.com and mywebsiteblog.com). Be sure that you register your blog under a different name; that way your name is not associated both with your website and your blog.

These are just precautions. There is no proof that Google uses Whois data to connect ownership of sites. But there is no proof that it doesn’t either. If you want the links from your blog to your website to count, it would behoove you to take these suggestions under consideration.