There comes a time when you should think about hiring a ghostwriter for your blog. But when?
Maybe it’s time to start thinking about a ghostwriter when:
- You’ve realized that you don’t have the time to write any more
- You need a professional approach to blogging
- You want well-optimized content that delivers traffic to your important landing pages
- Your blog isn’t performing as well as you think it should be
- You are not confident of your own writing ability
- The competition is beating your socks off
I know what you’re thinking. A blog ghostwriter will cost me money. Yes, you’ll have to pay for the service, but if you get a decent ROI on the expense, would it be worth it? Let’s say that you pay out $300 per month for a ghostwriter and you get 1 lead each month from that. The cost of your lead is $300. Is that more or less than what you are paying now per lead acquisition?
Even if the cost of acquisition per lead is less than you’d normally pay, you still need to close the sale. Right?
Well, if closing one sale means an additional $1,000 in your pocket and you know you can close one of out every three leads, your ROI is $100. You have a positive ROI, correct?
But let’s say you only close one out of every four leads and you have $1,000 coming in out of a $1,200 expense on ghostwriting services. Are you losing money? Not necessarily. Your blog could be sending you one lead per month, but it is also building up new content and building links to your website, which pushes up your search engine rankings. Let’s say it takes you two years to capture the top spot in Google for your key search term and once you do then you realize a 500% increase in traffic.
If your traffic count from organic listings was 1,000 unique visitors and you start getting 5,000 unique visitors per month knowing that you can close 1% of those, your sales conversions go up from 1 per month to 5 per month on organic listings. Your income will also increase from $1,000 per month to $5,000 per month based on the $1,000 per sale. Two years of spending $300 per month on blog ghostwriting services equates to a total expense of $7,200. You’ll make that up in two months after you hit the top spot in Google. How’s your ROI now?
I’m not guaranteeing you a top spot in Google for blog ghostwriting services. We’ve accomplished that feat for customers in the past and I believe we can do it again. But the illustration does show that ROI is not as cut and dry as measuring the sales developed from your blog alone. There’s more to ghostwriting than mere dimes and nickels.Professional Management for Business Blogs