Are You Buying Into The Blogging Hype?

It seems that marketers are all too ready to hype up the latest in marketing strategies. Guess what? Blogging is in. But should you buy the hype?

Before you do, consider some of the harsh realities of blogging:

• It is time consuming
• You can blog for days, weeks, or months and not close any sales
• Blogs have a traditionally high bounce rate
• It’s not as easy as it looks
• Good blogging can increase your SEO benefits, but bad blogging can kill your business

OK, that’s pretty negative. So if blogging is so bad, why are we advocates of businesses starting blogs? Well, quite simple. The benefits far outweigh the costs. See for yourself:

• Good blogging involves good writing
• Blogging is the most cost efficient means of marketing online
• A good blog can increase your search positioning by 1,000% in a few weeks
• Blogging makes for a great lead generation tool
• Blogging = SEO (if it done right)
• You can drive tons of traffic to your landing pages with a well-written blog

If you’re ready to start a blog for your business, ask yourself these questions:

• Can I write?
• How good am I at SEO?
• How familiar am I with online marketing strategies?
• Does my website get the traffic I want
• Are other methods of marketing online delivering results?
• Am I getting enough leads to follow up on daily?

If you answer in the negative on any of these questions then chances are you can benefit from a blog. But you can also benefit from a blog ghostwriter.

Let’s face it, you have your specialty. Stick to it. And let the online marketers who have their specialties stick to theirs. It’s just good business sense. Don’t you agree?