Is Your WordPress Template Crawlable?
Perhaps the most important aspect of your blog design is whether or not your template meets the SEO test. WordPress has thousands of ready-made templates that you can use for your blog. You simply install the one you want and start blogging. It’s fairly easy.
But not all WordPress templates are created equal. These templates are mostly created by independent web designers and individuals just tinkering on their own. Anyone can create a template. That doesn’t mean that all templates should be used. It may mean that the template you choose for your business blog is not optimized well for search. If that is the case then you’ll be doing yourself a grave disservice by using that template.
Some of the common problems encountered among WordPress template designs include:
- Bad code
- Ineffective php files
- Broken pages
- No 404 error pages/or 404 error pages that don’t load well
- Templates with too much code
If your WordPress template is not getting crawled by search engine bots then your pages will not be indexed by the search engines. You’ll know in a matter of weeks, sometimes days, if that is the case. If it is then you’ll want to exchange your template before you get too committed. You’re better off going with a template that is not your first choice than getting the best looking template design that isn’t crawlable.
Professional Management for Business Blogs