Blog Theme Customization: Is It Worth It?

Should you customize your blog theme? It’s a question that every company will have to consider when starting a new blog. Or why not just go with an off-the-shelf blog theme?

There are pros and cons to using a theme right off the shelf without any customization. One pro is an off-the-shelf blog theme will not cost you anything. It’s free. If you want to customize your blog theme then you’ll run into additional expenses. You will, after all, have to pay the designer who does the work for you.

The most important aspect of this decision is in choosing a theme that is well optimized. You do not want to spend hundreds or thousands of dollars on a blog theme customization only to find out that the theme isn’t well optimized and won’t get crawled by the search engine spiders. That’s why the designer you choose to perform the customization is as important as the blog theme itself. Your designer should have an understanding of search engine optimization and know what the search engines are looking for before he ever touches your blog theme.

When it comes to blog optimization, many off-the-shelf templates do the trick. But you still need to have an optimization expert look at your theme to see if it is well optimized for search. It’s the most important aspect of your blog theme’s design. The actual design is a close second.