Blog Optimization: Template Or Original Design?

Should you use a blog template or have an original design for your blog? That’s an important question. There are pros and cons to both approaches.

If you use a blog template you run the risk of your template not being optimized properly. You might also find yourself using a template that thousands of other bloggers are using as well. That lack of originality might work against you in some industries. But pulling a template off the shelf can be easier and much less costly than having an original design done.

To be sure, there is no substitute for originality. Original designs tell your readers that you take pride in your business. But if you go with an original blog design be prepared to pay for it. Templates are free. Original designs, unless you do them yourself, are not. And another thing you have to be sure of with an original design is that your designer is familiar enough with SEO to optimize your design properly. If you hire a designer whose knowledge of SEO is not adequate you have no recourse. You are stuck with a non-optimized blog. With a template you can change it out for another one at no cost.

If you have the money to pay for an original blog design then by all means, go ahead and put forth the expense. But in today’s economy that’s a challenge for many businesses. That’s why you might be better off with a blog template. But who’s going to select one for you? Make sure your blog consultant knows how to tell the difference.