How Does Commercial Blogging Differ From Personal Blogging?

There are two types of blogs, more or less: Personal and Commercial. A personal blog is one that a person writes to because they have something they’d like to share with the world. They are not trying to use the blog to make money or earn any revenue. It is there to share thoughts on love, money, baking, or some hobby. It may discuss politics or business, but the goal is not to make money. The blogger is simply trying to fill an emotional need or a need to be creative.

A business blog – or commercial blog – has a different goal altogether. Its purpose is to make money. That could be from AdSense, direct ad sales, affiliate marketing, driving traffic to a service business website, or any number of other commercial uses. But the purpose is to realize an ROI from its efforts.

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