Are Blogs Still Relevant To Today’s Online Businesses?

If you listen to some people on the internet you would start to believe that blogs had gone past their ‘use by date”. I rather think they are missing the point when it comes to business blogs. Blogs in general are communication tools. They provide a pathway for businesses to communicate information to the public while providing a means with which the public can communicate with a business – in a very public way – comments are open to all to read. From an SEO perspective, blogs are still valuable tools when it comes to link building, particularly if the content is of value to someone. That last is the most important. You may not find this content valuable, but others may. Here are a couple of examples of where blog content is providing useful information to others.

Taker the The Plus Size Clothing Blog. Okay, so you are as skinny as a rake. But half of the western world’s population is said to be overweight and a great many of them require plus size clothing. A blog like this is in a position to provide information to these people whilst, hopefully, leading readers through to purchase plus size clothing. Since blogs are easier to rank in search results than, say, a sales site, it makes good business sense to create this blog. The latest post (at the time of writing) – Plus Size Style for the Apple Figure – looks at a particular body shape. Do you know about apple figures (not Apple Corp sales figures) and where to buy clothing to match? Probably not but a search may show this blog in the results – that is the aim.

Blogs go beyond sales. They are also valuable for distributing information. Are you parent considering sending your child to a private school? Are you in the New York area? The NYC Private Schools blog publishes information on private schools in the New York area. As a parent, you may find this blog a valuable resource when trying to determine which private school (if any) you want to send your child too. Their latest post – NYC Private School Focus on Beekman School - provides valuable information on the Beekman School, information parents will find useful before making any final decisions.

Is the business blog dead? No, it’s far from it. Providing good quality content over an extended period of time can help a business achieve their goals much faster than if they ignored the power of blogs. Add social marketing to the mix and you have a very powerful tool.

Need help establishing a powerful business blog? Ask a professional blog management team for more information.