5 Ways To Use Blogs To Drive Traffic Where You Want It
Blogging has grown a lot since it was first introduced online. It has changed, but the fundamentals are the same. Businesses are using blogs ever more and to great effect. Below are three ways that you can use a blog to drive traffic to your website:
- Use your blog posts to promote specific pages of your website. Don’t link to too many pages in the same blog post. This strategy is best used as a minimalist approach. Focus on one - or two at the most - pages per blog post and link to that page once or twice. No more. Focus on another page in the next blog post.
- In your sidebar. Pick a handful of pages on your website to promote in your sidebar. Create sidebar links for those pages and that’s it.
- Use a signature link in your blog posts. In your signature link, include a link or two to specific pages on your website and try to make those pages relate to your blog post topic in some way.
- Instead of a signature link, add a banner at the bottom of all of your posts. Link the banner to a specific page on your website. You can even rotate banners from one post to the next depending on the topics you write about.
- Use your RSS feed to promote specific pages on your website. The number of people who will see these links will be limited, but you can use the links as an incentive to subscribe to your RSS feed. Make those links to special pages that offer a strong benefit and plug that benefit in your RSS feed promotional literature.
You can drive traffic anywhere you want it to go using these traffic-driving techniques. For more insight into managing a blog, check out BCP.
