The Importance Of Human Psychology In Blogging
I was recently notified that a client of ours received a sales lead through a blog that we write for them. I wasn’t surprised. In fact, I’m never surprised when I hear this because that’s precisely what a blog is supposed to do. This particular client is one who has been a customer for less than one month.
It’s important when blogging to think about what the customer is going to think when she reads it. A good understand of human psychology is essential. The thought process that goes into writing a blog post is one that requires a deep level of commitment to the human brain. And by that I mean simply that the blog post writer must consider the needs of the reader - the information and emotional needs - and meet those.
Great blogging is about more than search engine optimization. Of course, we always consider the SEO aspects of a blog post because if you don’t position your message in front of the greatest number of people within your target market as possible then it won’t matter how effective it is as communication. The message should communicate, but it also needs to be in front of a lot of people. That’s why SEO is important.
Conversely, getting your message before everyone in the world is not necessarily a good thing. If the communication is ineffective in drawing results then it doesn’t matter that 100,000 people saw it. Therefore, bloggers must have an ability to read readers’ minds.
That’s where psychology comes in. How will the reader receive the message? Will he be put off by it? Will it excite him or her? Will she pull out her credit card and make a purchase?
Closing the sale may not be the goal. In fact, for most blogs, the goal is not to close the sale at all, but to capture the lead. We want to drive traffic to your website so that you can close the sale. But to do that we must understand what it will take to get the visitor from the blog to your website. What will be the trigger that motivates the action? Bloggers who consider these things make much better bloggers than good writers who don’t.
