I’ve been thinking about Twitter ever since it first came out. I wasn’t sure I wanted to do it. My thought was that it would just be one more thing I’d have to do every day and waste more time that I could be spending managing client projects. Boy was I wrong!
Twitter doesn’t take long at all. You’re only allowed 140 characters per post. If you don’t post too many times in one day then it won’t take up so much time. I keep one tab open in my browser with Twitter running. All day long. When I’m ready to announce to the world what I’m doing then I just type in a quick “Blogging -” and post a link. Or, sometimes, I’ll ask a question like “Who does Sarah Palin think she is?” then link to my post.
By asking a question and providing a link like that, I leave the impression that I might be reading rather than posting. That way, if people are interested in the topic but don’t really care what I have to say then they’ll click the link. I’ve seen other people use a strategy like this: “Reading” followed by a link.
Over the weekend I posted that I was creating a job opportunity on Craigslist. I had a couple of people message me through Twitter asking me what was the job opportunity. I can’t do that with blogging.
Twitter is what is called Microblogging. It’s another way of marketing your business and you can reach certain people that you won’t find through blogging or other online marketing streams. As you meet new people and follow them on Twitter then some of them will follow you. You can even reply to messages they leave on Twitter and they can respond to yours as well.
Twitter is a nice addition to your blogging activities and allows you to quickly promote a blog post to your followers and fans. Thinking about Twitter? Sign up and follow me.
