The Difference Between Blogging For SEO And Blogging For $$
Everyone, it seems, wants to make money from their blog, but blogging isn’t necessarily all about money. A blog can also be used for marketing purposes, to drive traffic and improve your SEO, which ultimately is about improving your search position for your important keywords.
When you monetize a blog through advertising - whether display, PPC, CPM, text links, or another model - you are really attempting to get people to click on those ads. You write content that encourages that. Some people use a mediocre or lousy content strategy. In other words, they purposely downplay their content so that visitors click the ads. It works for some of them, but you don’t want to do that on your business blog.
For your company blog, you really want to develop a relationship with the people who will do business with you. You want traffic and SEO benefits. By focusing on keyword-rich content that is valuable to human readers, you will increase your brand positioning as well as your company image, and that’s what really counts.
