A Blog Is A Good Reputation Management Tool
Andy Beal recently appeared on ABC News to promote his new book about reputation management. One of the things that he suggests for reputation management is a blog. We couldn’t agree more.
In fact, a blog is one of the most important reputation management tools you can have. The daily posts will keep your name in front of search engines and humans for a long time. Every blog post is counted as a separate web page in the search engines and since search engines index web pages, not websites, every time you post a new blog post you are essentially adding one more page to the search engines’ indexes. That’s one more hurdle for those trying to destroy your reputation.
The best reputation management is a pre-emptive strike. If you spend a little bit of time every day doing something online that will get your name and/or company name in the search engines then that will go a long way to combating negative information submitted by someone else. There is no guarantee, of course, that negative information won’t rise to the top, but you can reduce the chances of that happening by having your very own blog. In fact, we recommend a personal blog as well as a company blog. Both can go a long way to combating negative, reputation-damaging information online.
