Archive for August 8th, 2008

Guest Blogging: Market Your Blog Through Someone Else’s

Friday, August 8th, 2008

The latest trend in blog marketing is guest blogging. It’s really nothing new. Newspapers, magazines, websites, and publications of all kinds have featured guest writers for hundreds of years. Now, you can promote your own website and blog through someone else’s by becoming a guest blogger. Here’s how:

  • Read a lot of blogs in your niche - Subscribe to every blog within your niche that you can find. At the very least, read the top 10 or 20.
  • Take note of the latest trends - Know what people are interested in.
  • Comment on blogs - Become a commenter, but not an annoying one. Don’t just comment for the sake of commenting. But when a topic comes up that piques your interest, comment on that blog post. This will give bloggers an idea of who you are so that when you express an interest in being a guest blogger then they will already be familiar with you.
  • Respond to queries - Many blog owners who plan to use guest bloggers will run a notice on their own blogs first. It makes sense to start with your own readers. When you see a notice asking for guest bloggers, toss in your name.
  • Be courteous and professional - Always be nice. You’re on someone else’s property.
  • Don’t wait - Don’t wait for an invitation. If you have something to say and you’ve already been a regular reader for some time who has left comments and participated in the community, send a short, friendly query to the blog owner asking if they use guest bloggers. Don’t be pushy. After sending the e-mail, sit back and wait. A blog owner may be on vacation or be busy and can’t get back to you in a few days. Be patient and your answer will come. Be prepared for “No” and don’t be disappointed if you are told “No.” The blogger may decide to use guest bloggers in the future and you could be their first choice.

Many blog owners use guest bloggers. Usually, you’ll get an author bio and a link back to your own blog, a real meaningful benefit that often leads to new readers, more traffic, and higher conversions.

Interested in guest blogging for Blog Content Provider? Send an e-mail to allen at articlecontentprovider dot com. You might also ask about guest blogging opportunities for the Article Marketing Blog.