Archive for August 6th, 2008

Why Blogger Is Not Good For Business

Wednesday, August 6th, 2008

I still talk to people who are sold on Blogger.com being a great place to host a blog. Just because it’s free. I hate to be the party spoiler (actually, I quite like spiking the punch, thank you!), but the reason Blogger.com is not a good place to host your blog is precisely because it is free.

Human error has a way of killing good grass. Sure, you can pull out the weeds one by one, but the more “free” something is the more weeds you can expect to see. And pulling out all those weeds takes time. So to make it go easier and more quickly, you have to create something to automate the process - something like an algorithm, which is a fancy word for a mathematical equation that is supposed to search out and find the weeds in a big field of grass. In this case, it’s the free blog host Blogger.com and the weeds are spam blogs.

Big problem. Google’s algorithm actually flagged legitimate blogs as spam blogs. Thousands of them. And some of them were rather high profile blogs that had been hosted at Blogger.com for a long time. If it could happen them, do you think it could happen to you?

For every day that your blog is down that could potentially be thousands of dollars slipping through a hole in your pocket. It may be just a few pennies a day, but if you don’t sew up that hole then you could lose thousands over time. That thousand dollars over the course of one year represents hundreds of thousands over time. When you consider what you could have that $1,000 do for you, earning you more in an interest-bearing account, for instance, the problem is a lot bigger than it at first seems. You can’t afford to lose even a dime to someone else’s error.

It’s better, if you can, to own the property. And since you can purchase a web domain for as little as $10 per year, why not do so? Imagine opening up a storefront on the busiest street in your town for $10/year. Would you do that? Or would you opt for the empty warehouse across the railroad tracks that gets graffiti spray painted on its face once a month just because it’s free?

Sorry for the graphic image, but that’s how serious this is. Don’t use a free host. You’re much better off paying $25-$30 per month for a secure host and $10 per year than you are using a free host that could flake out on you at any time. It’s a business blog, man. Run it like one.