Turn Blog Readers Into Loyal Readers
Here are a few tips to help you turn those social bookmarking visitors into loyal readers:
- Make your RSS subscription icon highly visible - Don’t put your RSS button at the bottom of your blog. Put it at the top where people will look first and make it big enough to see.
- Allow subscriptions by e-mail - If you use Feedburner, you can add a subscribe by e-mail button in addition to your RSS by feed reader button. This will allow new Internet users who are not familiar with RSS to subscribe to your news feed and read your blog in their e-mail.
- Add a bookmark button to every post - Whether you use ShareThis, AddThis, or one of the other umpteen bookmarking buttons available, use one. This will encourage people to bookmark your posts and share with their friends. As an added bonus, allow your readers to send your posts to their friends via e-mail.
- Reply to comments - Quickly.
- Encourage comments - Allow readers to comment on your blog and make it easy for them to do so.
- Don’t talk down to your readers - Make your blog posts interesting and easy to read. People will stick around longer.
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