3 Reasons You Should Have A Company Blog Now
I wouldn’t start a website today without a blog. Some people don’t even bother with a website and just use a blog. I don’t think I’d go route that either, but a website without a blog in today’s marketing economy just doesn’t make senses. Here are the top 3 reasons you need a blog today:
- A blog increases your search engine saturation - A static website with 10 pages means you have 10 chances at getting ranked in the search engines for your keywords. Every blog post is a separate web page, however, and every time you write a blog post you create one more chance to achieve a high ranking for your keywords. After one year of daily blogging you’ll have 365 potential high rankings. With a 10-page website you’ll still just have 10 chances.
- A blog is crawled more often - Search engines like fresh content. If you build a static site and only update it once a year then you will likely only see the search engine spiders once a year. But if you write to a blog every day then you’ll get crawled every day.
- A blog is natural link bait - Inbound links count. You can build a static website and never get linked to, but if you write to a blog every day and you write useful, valuable content, you will almost always get linked to from other blogs, especially if you are involved in a community within a niche.
Why not start a blog and start taking advantage of these benefits today?
