Many people still do not know what a blog is. As long as this form of communication has been around you would think that business owners would begin to understand. But they haven’t. Especially small to medium size business owners.
It’s makes sense really. You’re busy running your business. You don’t have time for blogging and you’re not sure why you should. Well, that’s understandable.
While you may not know what a blog is today, you will in a few years. I predict that in five years everyone who is online will be running a blog, or they won’t be getting much traffic to their website. A blog is the best way to attract search engine spiders and humans interested in your topic. But what is a blog?
I will attempt to define a blog in terms that you can understand: A blog is a new way of presenting a website using custom or off-the-shelf software that places the latest information on your website at the top and that also allows you to categorize your information according to keywords that are important to you and your target audience.
Does that confuse you? Let me break it down:
- A blog uses special software - You have to have blogging software of some kind. There are various software packages on the market, but the one I recommend is WordPress. It’s free and relatively simple to learn.
- Organizes latest information at the top of the page - Which means the oldest information is at the bottom and if it’s real old then it’s archived on separate pages.
- Allows you to organize information by keywords - Blogs have categories and tags that allow you to organize your information. Categories are usually niche-related words that you can use to organize your blog posts that are related to each other, but which may contain different information. Tags are better for addressing each separate blog post such that you could have blog posts with information about different topics and placed in different categories that share the same tag simply because you mention a certain item in those blog posts even though the focus of the information is different.
- You become a publisher - As a blogger, you have editorial control. You decide what’s important and what the focus of your information should be. You can write, edit, and publish the information on your blog or hire someone to do it for you.
This is a simple snapshot of what a blog is. It doesn’t contain everything you should know or can know about a blog. Consider it an introduction. If you want to see an example of a blog, you’re looking at one now. Blog Content Provider is a ghostwriting services that manages company blogs for a list of clientele in various industries. Our knowledge of SEO and Internet marketing can benefit you as every blog post has the potential to rank in the search engines for your key phrases. For more information about blogging, check out our website.
