Do Real Estate Agents Need Blogs?
We had a real estate agent as a client who was getting more leads from our daily blog posting on her blog than she’d ever received before. She stopped using our service because she said she wasn’t closing any sales. Hey, agent! That’s not my job. It’s your job. But if I can drive traffic to your website and make people pick up the phone to call you from your real estate blog then it’s the best marketing tool you can have.
This article explains it very well:
Do You Need a Real Estate Blog?
Every real estate agent should have his (or her) own website and with web hosting fees and domain registrations so affordable, there’s no reason not to “get with the times”. Websites are more than business cards or lead generators, they’re customer relation tools. By adding “search listings” or “featured listings” to your website, it becomes a dynamic tool that allows your customers to know firsthand what’s available on the market. And with the advanced technology of blogs, you can keep your customers informed without pestering them.
Blogs are social networks that work for you 24 hours a day, 7 days a week. They never close for holidays, vacations, or sick leave. And if it’s good enough, there will always be someone recommending you via a link exchange, a reference post, a forwarding email, and even word-of-mouth.
Realtors® are probably the slowest group of individuals to embrace the idea of blogging to generate leads, and who can blame them. We’ve all been taught to “get out there and sell”, “you’re not making money if you’re sitting behind your desk”, and finally, “person to person networking gains more leads than any other type of advertising and/or marketing method”. But times are changing and you need to change with them. People are growing more and more accustomed to “trusting” people they’ve only met on the Internet-which makes blogging a great lead generating tool!
And if that’s not enough to convince you to give blogging a try, think about this: People turn to the Internet before they open their telephone books, before they call 4-1-1, before they read their daily newspaper, and before they hit the bookstores.
Don’t you want to be the first person they see when they type in “your city, your state, real estate agent”? Don’t you want to earn their trust and gain their business?
Alyice Edrich is the author of Tid-Bits For Making Money With E-books. Learn how you can earn $10,000 a year or more selling information you already possess-from the comfort of your own home. Visit http://thedabblingmumpress.com to order a copy today!
Article Source: http://EzineArticles.com/?expert=Alyice_Edrich
Seriously, a blog can drive traffic to your real estate blog and increase your business. A blog isn’t used to close sales. It’s used to generate leads and communicate with the market place. Why not look into ways that you can use a real estate blog today, and join the ranks of the dozen real estate professionals we have as clients.
