Archive for July, 2008

Two Blog Strategies For Gaining New Business

Thursday, July 31st, 2008

Is there a trick to using your blog for business? Basically, no. You can develop relationships with your customers and use your blog as a tool for building business. There are two ways to go about it.

Many people try to keep their blog focused on developing relationships and providing quality content. The reasoning is that as people learn to trust you more they will feel more comfortable doing business with you. That’s a good strategy.

Another useful way to do it to use your blog as an SEO tool. Links and search engine saturation are two important measures of SEO success. By using your blog to build these two measures of SEO and therefore improve your search engine rankings you increase your chances of attracting business through organic searches.

Of course, there are no guarantees. There are risks associated with choosing one of these strategies and ignoring the other. If you use both strategies simultaneously then you increase your chances of attracting new business through your blog. Learn more about how this works at Blog Content Provider.


Turn Blog Readers Into Loyal Readers

Wednesday, July 30th, 2008

Here are a few tips to help you turn those social bookmarking visitors into loyal readers:

  • Make your RSS subscription icon highly visible - Don’t put your RSS button at the bottom of your blog. Put it at the top where people will look first and make it big enough to see.
  • Allow subscriptions by e-mail - If you use Feedburner, you can add a subscribe by e-mail button in addition to your RSS by feed reader button. This will allow new Internet users who are not familiar with RSS to subscribe to your news feed and read your blog in their e-mail.
  • Add a bookmark button to every post - Whether you use ShareThis, AddThis, or one of the other umpteen bookmarking buttons available, use one. This will encourage people to bookmark your posts and share with their friends. As an added bonus, allow your readers to send your posts to their friends via e-mail.
  • Reply to comments - Quickly.
  • Encourage comments - Allow readers to comment on your blog and make it easy for them to do so.
  • Don’t talk down to your readers - Make your blog posts interesting and easy to read. People will stick around longer.

Need someone to manage your blog?


Is Your Blog About You Or Your Customer?

Tuesday, July 29th, 2008

Who is your blog about? If you write a lot about yourself then you will likely lose readership. That’s one of the biggest mistakes new bloggers make. You need to make your blog about your customer or potential customer. How do you do that?

No. 1, you want to discuss the benefits of your business without making it appear as if you are selling. People don’t like to feel that they are being sold to. So don’t do it. But you want to appeal to their emotions in some way and get them to take action. There are a number of ways you can do that:

  • Tell them a story - People love stories. Especially if the stories make them laugh. Pull on those heartstrings and people will love you
  • Talk about the benefits - What are people looking for? What problem are they trying solve? Solve their problem for them and they’ll buy from you.
  • Make yourself human - People only trust other people. Humanize yourself and build trust.
  • Stick to the 7 basic emotions - Fear, greed, envy, lust, pride, laziness, vanity. People are people and if you want to snag their interest you have to present them with something that pulls on one of these 7 emotions.
  • Paint a picture - Make people see what you see. Get them on your side and they will want to please you.

People are selfish. They want to know what’s in it for them. So tell them. When you do that then they will buy from you, but first they have to trust you. Use your blog to build trust.


Increasing Traffic By Linking To Past Posts

Monday, July 28th, 2008

One overlooked aspect of blogging by many new bloggers is promoting previous posts. You can actually drive traffic to your previous posts by linking to them from current posts. It’s called cross linking.

Don’t go crazy with it though. One or two cross links per post is enough and you don’t want to do it in every post. Just every once in awhile. When you find yourself blogging on a topic you’ve covered before you might allude to that previous post with a link back to it for reference. Your new blog readers will go back to look at that other post and older blog readers who have forgotten the older post will check it out again.

Just a useful tip if you’re writing your own blog.


How To Increase Your Clicks On Your AdSense Ads

Saturday, July 26th, 2008

A lot of people have high hopes for their AdSense blogs. Too high, actually. But that doesn’t mean you can’t make money on AdSense with your blog. I have one blog that only gets about 1/10th the clicks as other properties I own, but the income is double. How is that, you say?

No. 1, you have to choose a keyword niche that is profitable. Do your research. Find out what topics are clicked on the most and what keywords offer the highest payouts on AdSense.

But there is one other thing that you can do to increase your AdSense blog’s ROI and click through rate, no matter what the payout is on the clicks. This one thing can increase your CTR by 100%. It’s just a simple tweak and all you have to do is make this one change to your template’s CSS or php file and you’re in business.

What’s the tweak? The color of your in-text links. I’m not talking about your AdSense links. I’m assuming you know how to optimize your AdSense ads. I’m talking about your blog post links. If you don’t use links in your blog posts, that’s even better. Why tempt your readers to click a link that won’t make you money? But what if you do use links in your blog? Make sure those links don’t show up in blue like normal links. That will tempt people to click those links and they won’t click your ads. Instead, change your CSS file to make links appear the same color as your other text. That will make internal post links indistinguishable from surrounding text and you’ll get more clicks on your AdSense ads.

Need a blog ghostwriter?


Stop Recommending Propeller, Please!

Friday, July 25th, 2008

More and more, I see social bookmarkers recommending Propeller as one of the best bookmarking sites. Before their recent face change, I’d have agreed. Now I wouldn’t send my dog to Propeller - even if he thought it was a tree.

What’s So Wrong With Propeller?

It’s the design.

Before the redesign, Propeller had some issues, primarily technical. It was cumbersome, for instance, to try and send a prop to your friends. You could only send bookmarks to five friends and then you had to send another internal message. Plus, if you wanted to bookmark someone else’s material then it was at least a three-step process, and country music was never my thang. Bad puns aside, Propeller had a Coke moment.

The Deep Propeller Analysis

For starters, Propeller now looks like AOLs battered wife. You would think by the top menu that AOL users were the only people who used Propeller. That wasn’t true before the redesign, but it may be true after it. Propeller would have been better off not associating itself with AOL at all.

The color scheme is awful. I loved the previous color scheme despite the aforementioned technical difficulty of sending out props to my friends. And speaking of friends, since the redesign, I’ve lost half of mine. They just disappeared. I went through all that trouble to network with people and add them to my friend’s list only to have Propeller kidnap them and throw them off the plane. Not a smart move.

Propeller’s new architecture makes it look like the female version of Mixx, which isn’t good. I like Mixx, but one of the things that I do like about it is it’s uniqueness. Propeller just stole that away. The layout isn’t exactly like Mixx, but it does have a little bit of a Mixx flavor to it, only softer and more feminine. The hard blue of Propeller’s previous existence is gone and has been replaced by the tampon blue of today. It makes me want to stand in front of the mirror and primp myself until I overdose on the melodic overtones of up-and-coming boy bands.

Note to Propeller: Get rid of the Love Me Tender blue highlights and silly looking Jeeves character and put some meat on for grill.

One Thing Propeller Did Right

The redesign wasn’t a complete loss, however. Propeller did do at least one thing right. It is now easier to vote for stories that have already been submitted. It’s a two-step process. Read it and click on “Prop It”. Simple and easy. I like that.

I do a lot of bookmarking. I’ve worked out a system with some of my friends where we send each other spreadsheets with the names of articles and where they’ve been bookmarked. All I have to do is click on the link in the spreadsheet and bookmark a story. Before, I had to click the link, open the story, and vote. Now, I just click the link and vote. Very simple.

I don’t know, beyond that, whether Propeller has improved its system for sending messages to other users because I’ve decided to limit my use of it based on its design. I don’t like looking at it. It’s ugly, and I don’t date ugly girls. Never did. One thing I did notice, though, was that when other users send me a message to check out a story they want me to vote on, I cannot click the URL of the story. It’s a copy/paste job and that just won’t cut it. I’ll still use Propeller, but it will be on a limited basis. It’s time to re-introduce the original formula. Call the Coca-Cola Company and ask them how well that plan worked for them.

In Other Social Bookmarking News

Mixx is having technical issues today. I’ve never seen that before. With everything I try to bookmark I get an error message. Hmmm….

New bookmarking sites are popping up on the ME TLD. I’ve found two already and will likely find more before the end of the week. UPP.me is one site and Uan.me is another. What’s this mean? I don’t know, but you can bet it probably has something to do with a darned propagated myth. Or, maybe not.

Learn more about social bookmarking here.


Pre-Blog Set Up Marketing

Thursday, July 24th, 2008

Before you set up your business blog you should start reading a few other blogs in your niche. What is your competition doing? How are they doing it? And take notes, lots of notes.

What you want to do is take note of things you like about the other blogs. What do you like and what do you not like? Write those things down so that when you start your own blog you have an idea of what it is that appeals to you. But it also helps to understand why your competition is using a particular strategy. Why did they put that graphic there? Why are those links in the sidebar? Understanding why something is done can go a long way to helping you develop your own blogging style and philosophy.

You might also want to leave a few comments on blogs. Just because you don’t have a blog yet doesn’t mean you can’t join the conversation. You can. But your comment won’t have a link that will let others visit your website. That’s OK. You can still do a pre-branding effort by using your name and when you do start your own blog then you’ll have some limited name recognition within your niche. It will be easier for blog readers in your niche to identify you because they’ve seen your name before.

The most essential thing to do before you start your business blog is to visit other blogs in your niche and get involved. That’s how you develop your own style.


Where To Get Blog Post Ideas

Wednesday, July 23rd, 2008

Earlier today I posted an article on where to get article ideas from on the Article Content Provider Article Marketing Blog. You can actually use the same list to generate ideas for blog posts. Here are my top 5 recommendations for places to get blog post ideas:

  1. Blogs - You should read and subscribe to as many blogs as you can within your niche. Read the top ones every day and scan the headlines of the rest. You can usually come up with good topics to blog on.
  2. Search Engines - The search engines have great resources: Yahoo! Answers, Google Trends, Dogpile, and MSN Live all have resources that will help you get a good idea of what you can blog about.
  3. Technorati - This isn’t on the list at the Article Marketing Blog, but it should be. Technorati has a top 10 list of most searched and blogged about topics. Good way to get ideas.
  4. Old Articles - Pull up some old articles you’ve written and recycle them. Don’t print them verbatim, but with articles you can actually cut them in half and have two blog posts. Rewrite them so you don’t get dinged with duplicate content.
  5. Blog Directories - This isn’t on the ACP list either, but I recommend joining Blog Catalog and MyBlogLog. Join neighborhoods and make friends. By networking with others in your niche you can get good ideas with hardly any effort at all.

If you just check these five resources once or twice a week you will never run out of blog post ideas. Of course, you can always hire a ghostwriter too. Let them come up with the ideas.


Blogs.pn Morphs Into Blog Directory - No Reciprocal Link Required

Tuesday, July 22nd, 2008

Have a business blog? Need a directory? Blogs.pn has been turned into a blog directory and you don’t need to offer a reciprocal link to be included. We’ll even pass you some link juice along the way.

That’s right folks. The latest blog directory online, Blogs.pn, will give you link juice just for submitting your blog. It costs nothing, not even a reciprocal link. Customers of Blog Content Provider will be included automatically and we’ll do the submitting for you. This truly is a win-win situation for you and for us.

Submit your blog now.


Why I Delete Blog Comments

Friday, July 18th, 2008

I love blog comments. Legitimate ones. Ones that make me think or provide useful information for my other readers. Disagreement even can spark great debate. I love it. But sometimes I just have to say no. When I do, I kill the comment on the spot.

I did that just a few minutes ago. The commenter had a great opportunity to be brilliant. Instead, he just wrote, “Hey, those are great facts.” And he had a legitimate website, albeit one that has nothing to do with my niche. Still, he’s a reader and probably reads this blog on a regular basis. But I dumped his comment in the trash can. Why?

Because it contributed nothing. It didn’t enlighten, it offered no new information, it didn’t ask any pertinent questions, and there was no insight that could have been helpful to anyone at all. He simply threw some words into a comment box so he could get a free link back to his blog. It was rather obvious that’s what he was doing because he put no thought into his comment. And that’s the cardinal sin of blog commenting.

If you want to leave a blog comment, that’s good. I encourage it. But follow these guidelines when you leave comments on any blog in any niche online:

  • Say something intelligent about the blog post on which you are commenting
  • Be sure to provide the URL to your own website or blog
  • Make sure that the URL is an actual URL (avoid typos and don’t use a fake URL)
  • Don’t use affiliate codes in your URLs
  • If you aren’t making a comment on the content of the blog post then ask a question about the topic (bottom line: make it relevant)
  • Don’t include links inside your comment unless you are linking to a relevant article or blog post that will contribute to the ongoing discussion
  • If you do include a link in your comment, don’t include more than two (three at the very most)
  • Don’t engage in blatant self promotion
  • Provide valuable insight that will help others

Blog commenting is a great way to build links back to your own website. But do it tastefully. Don’t just try to skate by on thin ice.

Need someone to manage your blog?