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One of the things that makes life interesting is that every human is different. Different likes, different dislikes, different attitudes and different opinions. Believe it or not we all have different learning and different reading styles.

Over the years these reading styles have been refined to four basic ‘learning styles’ and those learning styles affect how you absorb what you read. The four styles are:

Active:
Active readers are the people most likely to comment on your post. These readers prefer to see things in context and in a discussion. You will often find active readers in forums. Write to create a discussion and you will engage these readers.

Reflective:
Reflective readers are the least likely to comment. They prefer to read and ponder your point. They will often seek out other opinions so providing links to associated content either within your blog or on other blogs will appeal to them. Reflective readers are more likely to comment on posts when they appear as a series.

Visual:
As the name suggest, visual readers like pictures, graphs and videos. They like to ’see’ what you are trying to tell them in words. Include visually suitable content in your posts to catch their attention. If you cannot use pictures or graphs, use text enhancements like bold, color or size.

Verbal:
Verbal readers like the facts so posts that are written in list format will appeal to them. Verbal readers are also attracted to summaries. Short paragraphs that are to the point will also appeal to this type of reader.

Those are the four reading styles. The trick now is how to write in such a way that you can capture all four reading styles in the one post.

The inclusion of graphs of pictures will take care of the visual reader. Keeping your paragraphs short and concise and to the point will capture your verbal readers. Write your posts either as a series or with links to related content and you have your reflective readers covered whilst creating content that stimulates a conversation will appeal to your active readers.

Of course, what is also important is having content that is actually of value to your readers. That’s your job - find the content, write to connect with those four reading styles, and you will have a very satisfied reader base.