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If you’re wonder whether blogs or websites are easier to rank in the search engines, consider these attributes of blogs that make them easier to rank and allow you better marketing opportunities:

1. Daily posting invites search bots more often - A daily blog post will keep the search engine spiders returning to your website to crawl it every day.
2. More opportunities to rank in the search engines - For every post that you post on your blog, that’s one more way a visitor can find you.
3. Ping services keep your blog posts visible - By pinging the various ping services every time you post to your blog you are keeping your blog visible in the blog directories and ping services such as Technorati.
4. Ping services also build your links faster - As more people read your blog they will link to it.
5. Social bookmarking drives more traffic and links to your blog - By using social bookmarking services to promote your blog, you attract more visitors and more links and the social bookmarking links sometimes act as inbound links that drive up your PageRank.
6. A well-optimized blog post can rank faster - Since the search engines are visiting your blog more often any activity that you do on that domain will get your blog ranked faster for the keywords that you are targeting.

Even though a blog has the potential to get you more traffic and get you more visibility in the search engines faster than a static website, you still don’t want your blog to be your primary website. People don’t buy from blogs. They read them for information. They will then visit your website and make their purchase there.