If you are blogger then you no doubt include an RSS feed of all your posts. If not - you should and while you’re at it, include an option to receive the feed via email. Once you have your RSS feed in place, don’t waste it - put it to work for you.
Your RSS feed can offer a lot of opportunities to increase the value of your blog - to both your readers and your self.
If you are looking to monetize your site, including advertisements in your RSS feed is fairly easy to setup. If you use Feedburner then you can include Adsense ad units in your feeds. An alternative, particularly as your blog becomes popular, is to sell advertising space on the feed. You may never make a fortune from advertising on your RSS feed, but every dollar helps.
Aside from advertising, your RSS feed is a terrific opportunity to promote your blog. In this day and age your RSS subscribers will be continually dropping off with new subscribers joining every day. Including links to related articles may encourage those new readers to visit some of your older posts. If they like the content and find it helpful, you may even earn a link or two to that post.
One of the most important additions to an RSS feed is a copyright notice. You can include your name, the name of the website or blog and any other relevant information. If your content does get scrapped, this information, including a link back to your site, gets scrapped as well. Search engine spiders will see this information and often classify the scraped post as duplicate and not return it in search engine results. One way to thwart scrapers and protect your content.
If you create e-books or have products of your own for sale, the footer of your RSS feed can be an ideal place to promote them. Ensure the promotion has a clickable link through to more information on the e-book or products to make it easy for your readers to take action. This may increase sales more than any other single activity - and its free promotion.
RSS feeds are very popular. If you have 100 subscribers to your feed, you have an audience of 100 to promote your blog, your products or services, or the products and services of others. Use your RSS feed wisely without abusing it and your readers will welcome some of the changes. In the meantime, your blog is receiving free promotions - more so if you submit your feed to the RSS feed submission sites.
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