5 Ways To Increase Traffic To Your Blog
It’s important to keep traffic flowing to your blog. Traffic is what makes you money. Without traffic you are simply writing into a vacuum.
But a blog doesn’t necessarily have to be the place where you close the sale. You want to talk to people, if possible. Or at least get them to visit your web site. A blog post is really about getting them interested in you. Then, you and your sales team can close the sale.
We had a real estate agent who let us write her blog for a while then she left because we didn’t make her any sales. But she did tell us that we sent her more traffic to her web site than anything else she’d ever done. Still, she was disappointed that we didn’t close any sales. Sorry. That’s not our job. Our job is to drive traffic to your web site so that you can close the sale.
That’s not to say that we won’t ever close sales with blogs. Sometimes we do. But we don’t make that our primary effort because most people prefer to speak to someone and visit a website before they buy something. Especially in real estate. People aren’t going to buy a house from a blog.
So keep your expectations realistic. And keep in mind these 5 ways that you can drive traffic to your blog so that you can get their attention and close the sale:
- Search Engine Optimization - There is no substitute for SEO. Have a list of keywords that are important to your business and use those keywords in your blog posts. Link to your website pages in your sidebar using those keywords.
- Social Bookmarking - Pick some popular social bookmarking sites and make friends. Bookmark your blog posts and bookmark your friends’ blog posts. Be a social butterfly. It works.
- RSS Feed - Set up an RSS feed for your blog and invite your readers to subscribe.
- Use A Blog Promotion Newsletter - Not everyone understands RSS. But they will read your blog from an e-mail or newsletter. Offer them one. For free.
- Write Articles - Articles are a great way to drive traffic to any website, even a blog. Write articles and include your blog’s URL in your author resource box.
