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The most successful blogs are those that are able to create a sense of anticipation; a desire to come back and read more. There are many ways to achieve this and in today’s post I would like to highlight three effective ways to create that anticipation.

• Controversy:
  If your blog is often controversial then readers will come back just to read and perhaps participate in a controversial debate. The key to being controversial is finding story lines that are current, will have a ‘life’ and can be written without being too offensive - blog writers can/have/will be sued. People often appreciate debates and will often appreciate a controversial spin on a topic simply because they agree with you, but have not been willing to put pen to paper on the topic.
• Series:
  Writing a post that extends of several days can be a great way to create anticipate on your blog. Obviously the content needs to be on a topic and of a standard that fulfills a readers needs. ‘How to’ type posts can fit this category quite well particularly if the concepts involved require time and practice before moving onto the next steps.
• Promoting:
  Write today for tomorrow. If you are able to plan your posts you can use a magazine style of promotion. By writing today for tomorrow, when you publish today’s post, you already have tomorrow’s post written and saved. Before publishing today’s post, add a short preview to tomorrow’s post to the end. Readers can then see what is coming tomorrow. This can be very effective in bringing readers back.

There is no reason why you cannot use two or three of the above techniques at once. The third tip can also help with your blog SEO as you can go back and turn the preview into a link once the preview’s post has been published. This will also help readers find that post a later date.

Creating anticipation is one of the most powerful tools in your armory for delivery repeat traffic to your blog. If you are able to capitalize on it you will find an ever growing legion of loyal return visitors.