Blog Content Provider .com

I see blogs every day that simply copy posts from other blogs and link back to them. Some blogs are just lists of links to other blogs and that’s it. Do these blogs do well in the search engines? Generally, no. There’s no original content.

These blogs mostly rely on traffic from other, more popular, blogs in the form of trackback links. They copy your posts and link back to it as a trackback hoping that you’ll approve their comment and your readers will click the comment link and visit their blog. They then sell advertising using traffic numbers gained from these trackbacks. Sometimes they slap AdSense ads on the blogs and hope to scrape a few bucks that way. Is this ethical?

Probably not, but even more important than the ethical issue is the business model. If the company can make more than $10 on AdSense or ad revenues then they’ve run a profitable business. Many of them do. That’s why they do it. But all they really do is scrape a few dollars over the course of a year. Imagine selling a $50 ad to a handful of businesses over the course of a single year. Payout = $10; income = $100 or more. Not much, but if you do that enough times then you’ll have a decent income just from scraping other people’s content. And you can do that with no rankings.

But why would you? If you’re lazy, OK, it’s a lazy way to steady income. But don’t count on anyone ever really doing business with you if you are trying to run a legitimate business. If you use these lazy tactics and word gets out about it then your customers will not want to do business with you. Short term gains = long term credibility issues.

Legitimate businesses trying to run legitimate blogs need to have original content in their blog posts. Write about important issues facing your industry. Attract real traffic within your niche. Don’t play games with other people’s content.