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I titled this ‘generate and write’ as there is a difference between the two. Generating is the art of finding a topic and developing the content. Writing is the final act of putting onto paper what you have generated. So how do you ‘generate and write’ good content? Here are a few keys:

1. Enjoy what you are doing.
   There is nothing worse than sitting down to try and come up with a post when your heart is not in it. You are better off walking away for awhile and coming back when you are ready to start. If your heart isn’t in it - it will show when you do finally come to write the content.
2. Prior knowledge is gold.
   Select topics or subject areas that you have a reasonably working knowledge of. Research is much easier and your knowledge of the subject matter will shine through when you do write your post. Using prior knowledge often means you can sit down and plan an article in minutes rather than hours.
3. Experience.
   If prior knowledge is gold then experience is the diamond in the crown. You can generate so much content just from your experiences in a particular field. Putting together a ‘how to’ article is so much easier when you have actually gone through the process yourself.
4. Research.
   The final key. If you are generating content from experience or prior knowledge then the research part becomes so much easier. You know what you are looking for and more importantly, you will know when you have found it - your not floundering around in the dark trying to find answers that ‘might sound good’.

It all comes back to point number one. If you generate and then write content based on what you already know, the research comes easily, and you enjoyment level rises and the results flow through to your writing. If you are trying to generate content in an area that you are not familiar with, you find frustration creeping in and with it a dislike of the process. It all becomes a chore and, believe it not, that mindset makes the job harder and eventually flows through to the writing.

Generating and writing good content should flow easily from the mind through to the keyboard and onto the page. If it doesn’t flow naturally or if every word has to be dragged out then perhaps you need to go back to square one and find a more suitable topic.