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Sometimes it helps to have someone else say it. I recently found a great article on blogging and use your blog to generate leads. This coincides with an earlier blog post I wrote on the same subject.

This is an article by David Hugh that confirms our own philosophy regarding blogging and sales:

How to Use Blogs - Blogging to Generate Leads For Your Home Business - Network Marketing?

By David Hugh

Blogs can be a terrific source for leads for your home business &/or mlm business. Here is how you could do that. First of all, you can add a sign up form on the side bar of your blog to collect the name and email address of your blog visitor. You could offer a free report or ebook or something of value in exchange for their contact information. Maybe your upline or the company you are an mlm distributor for has something for you to give away also.

The key point is you are trying to collect names for further follow-up and you can use your blog as a way to accomplish that. You would need an autoresponder too. This gives you a chance to deliver the free information you promised.

It also gives you the opportunity to follow up and present more useful information. This is called relationship building and is an essential part of building a successful mlm business and converting some of your subscribers into distributors. It has been said a person has to hear about something up to 11 times before they act on it.

So now you have the basics down about how you do it. Let’s go back and talk some more about blogging. You can successfully use your blog to talk about your home business &/or mlm business as well as other topics related to MLM as an industry, internet marketing, and other things related to home business and work at home.

Incorporating a strategy of offering free training and information is a great way to generate leads from your blog and the traffic you get to it. This is a very soft sell approach to giving first and receiving later.

Getting traffic to a blog is for another training article, but suffice it to say that you will need traffic. That means promoting your blog with every free, nearly free, and paid advertising method you can come up with and afford.

Generally setting up a Blogger.com is the fastest and easiest way to get a blog up and running. It is owned by Google and is very user friendly. For a little more comprehensive blogging platform look at setting up a hosting account and using WordPress. It offers many plugins that are very search engine friendly and make adding social bookmarking to your articles easy as well.

Because of the many benefits of blogging you should get one started and use it to generate leads and to build a mailing list for future new distributors as well. In addition, you may want to obtain an Autoresponder to automate your business via email marketing to bring your business to greater heights.

David Hugh is an expert internet marketer and writes on various topics of work from home business & home-based business. To get your secrets & tips for work from home business, visit: http://www.workfromhomessecret.com

Article Source: http://EzineArticles.com/?expert=David_Hugh

Blogging is a good form of lead generation because it’s about building relationships. You don’t have to make every single blog post a knock-down world-changing event. The idea is to use it to build relationships with your target market and customers. Effective bloggers are consistent with their message and provide a place for people to go to build community and learn about a particular subject they are interested in. If you don’t have the time to write your blog yourself, you can always hire a ghostwriter. But it’s essential that you have a tool that helps you generate leads.

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This entry was posted on Monday, June 2nd, 2008 at 9:48 am and is filed under Blog Content Provider, Blog Ghostwriting, Blogging As Pre-Sales. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.