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Compared to readers, search engines are easy to please.  When it comes to content, if you can write content that search engines like, so will your readers. So what do search engines like?

Everyone focuses on keywords when they think of search engines, however keywords are just one of many factors that need to be taken into account. In fact, keywords on their own mean little; it is how you use those keywords that is important. The following points will keep the search engines happy and coming back whilst at the same time keeping your readers happy.

Frequency: The more often you write, the more often the search engines will visit. If you can write daily then its a bonus, if not, at least write on a regular basis. The search engines will ‘learn’ your frequency and visit accordingly. So will your readers unless they subscribe.

Titles: Using your keywords in your titles helps the search engines to index your posts. Keywords in titles also help many readers classify the importance of the post.

Headings: Including keywords in heading also helps with the indexing of content. Using H1 or H2 formatting also helps.

Content: Keyword use in content is obvious, however don’t overdo it and do use closely related terms within context. Search engines are now going beyond simple keyword use and are looking at phrases and contextual use. Your readers don’t want to read keyword rich spam, they do want to read engaging content.

Linking: Linking to posts on your own site to external sites can also benefit your search engine rankings, so long as the links are related. Your readers will always welcome the opportunity to get other views or more information related to your content. Internal linking to related articles is always helpful for your readers. It also help the search engine to ‘find’ other posts.

URL Titles: Using the keyword in the URL will help with search engine rankings - they will also help your reader remember the post URL. Keep the post URL as simple as possible.

These are all straight forward steps that any writer can adhere to. Search engines, particularly Google will love the content. If the actual message is engaging then your readers will appreciate the above steps as well. You can write good blog content that satisfies the search engines along with your readers.

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This entry was posted on Saturday, May 31st, 2008 at 9:35 pm and is filed under Blog Post Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.