Archive for May 22nd, 2008

Killer Article Titles

Thursday, May 22nd, 2008

You have probably read a thousand different versions of a post like this, however everyone has different spin on what makes a killer article title. This is probably one of the easiest traffic magnets when it comes to article writing, yet it is often not given the thought it deserves. Here are couple of suggestions when it comes to article titles.

First, place yourself in your readers shoes. Sometimes we are a little close to the action and cannot see past our own experiences. If you work in the shoe shine business, a title like ‘5 top shoe shine tips’ would probably have you going ho-hum, seen it before - and that is often a writers biggest mistake. They forget the reader who may not have seen it before.

This can be very true when you ask someone else to write an article for you. They are often writing from a completely different perspective to yourself and upon seeing the article, your first impression is no, not good enough. I suggest you re-look at the document and then try and see it from a novices perspective. The same can be said for titles.

Killer article titles are ‘killers’ because they compel the reader to read the first couple of paragraphs of the article. If they like what they see they will contunue reading.  The traditional ‘killer’ titles still work because human nature is attracted to what they offer.

If you see a title that opens with:

  • 5 golden rules
  • 5 top tips
  • 5 best
  • 5 number one

You are going to read the article, if the words that follow match your interests.  The opening words draw your eyes, the tail of the sentence seals the deal. If I wrote and article on the ‘5 best WordPress plugins’ and you used WordPress, you will most likely check out what I had to say. Humans being humans, this may have been the tenth article with this headline today, you will still go and check it out - human nature.

The content of course has to be worthy of reading. We will often read the first paragraph or two. If you don’t win your reader with those lines, your finished. the reader will move on.

Killer titles are just that. They don’t make or break and article, they help find your readers and without those titles, you will struggle to find readers. The most important issue is write your title with the assumption the reader doesn’t have a wealth on knoweledge in the subject matter - in fact this is why the want to read your article - to get that knowledge.