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There is good content and there is great content. The difference being?? Good content will often satisfy a reader - great content will not only satisfy them, it will have them talking about it and wanting to be a part of it, either by commenting or by referring and linking. How do you write great content?

1. Unique - unique does not necessarily mean finding a new topic that no one else has written on - it is however about putting a unique spin on a topic. Fifty people can report the same story, but one will always stand out. It stands out because they have put their own unique stamp on the story.
2. User Focused - people search the internet looking for something. Provide that something for them to find. Focus on what people are looking for and you will find your readers.
3. Honesty - don’t try to write about topics you have limited knowledge about unless you are prepared to do the research. Write crap and you will get a crappy reputation. People will always find you our when you try to write in areas that you have no knowledge off.
4. Well Written - you don’t need to be an English master to write good English. Simple spell checkers will solve many problems. Having a proof reader also helps. Writing in a natural style using plain English will win you more readers than by trying to bamboozle them with highly technical terms.
5. Easily Read - make your content easily read, easily scanned and easy on the eye. This is a combination of font style, size and content design. Bullet or numbered points are easy to scan. Using bold or italics where appropriate enables easy scanning.

These five steps will ensure your content is good - very good. What about great? Great comes from the heart and sole. Not every article can be great. However, if they are not on the road to being good, they will never be great.

We live to think we provide good content with that occasional touch of inspirational ‘great’ content. If you struggle to write regular content for your sites, talk to us at Blog Content Provider. We have a range of solutions that may help you achieve a regular reader base.