What’s A Blog? Is That Some Pyramid Scheme?
Friday, May 9th, 2008
If you’re like me, you sometimes have a hard time explaining to people what a blog is. They don’t quite get it. Especially if they don’t spend a lot of time online. But it really isn’t hard and your customers can benefit if you tell them just what to expect from a blog.
First, you have to get them to understand that it isn’t illegal or unethical. It’s simply a daily tip sheet or communication tool to bring you closer to them without having to speak directly face to face or by phone every single day. You can communicate with all of your customers at one time, and even potential customers, through your blog. Once they understand that concept then they will be interested in reading your blog.
But how do you get them to subscribe? Well, that’s a different question altogether and if they didn’t understand what a blog is then they definitely won’t understand RSS. You’ll get frustrated trying to explain that one. But everyone understands e-mail. And if you want your customers to be able to read your blog posts in their e-mail inbox and they’re interested in the convenience of doing so, rather than try to remember your blog’s e-mail address every day, then a blog promotion newsletter just might be for you.
Find out more about blog management and blog promotion newsletters from Blog Content Provider.
