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I have often been asked to write keyword rich content that will get the page ranked highly in the SERP’s.  I cannot help but say, “no, sorry, cannot do - tell me who your target audience is and I will write content to satisfy them”.

The bottom line is that all content should have a keyword and search engine optimization slant; but that is after it has been written for your target audience. So who is your target audience? You could possibly use the following as a guide:

• Sales: This is a blog designed to provide information about products or services with the aim of encouraging the reader to visit your web site or sales pages.
• Affiliate: This type of blog is only slightly different to a sales blog. The end result is the same, getting your reader to your sales page.
• Newsletter: Blogs that are promoting newsletter subscriptions do so in a variety of ways. One popular method is to write content that is short with the promise of longer or more in depth articles in newsletters.
• E-books: Similar to newsletter campaigns. Articles are short and to the point with the promise of more in depth content through an e-book.
• Income: Blogs that are developed purely for income are often trying to target high priced Adword keywords. The intent is to encourage visitors onto your blog and have them leave by clicking on any of the pay-per-click ads that are running on your site.

All content should be optimized for search engines including appropriate use of keywords. The aim of is to get to the top of the search engine results pages so that searches see your link and click through to your site. The question is, what do you want them to do once they arrive on your site?

Create content that promotes that action and you will have achieved your desired results. Adding fresh content daily is the easiest way to achieve this.