Is it possible to brand your blog in the same way that you brand a business or product? You bet there is. There are three things that go into branding a blog and you should pay attention to these three things:
- Domain Name
- Blog Design
- Blog “Voice” or Personality
First, let’s talk about your domain name. You should give it some thought. Do your keyword and competition research to find out where your niche is. Then come up with a suitable domain name that uses your keyword and that speaks to what your position within your niche will be. The right domain name is one that tells potential customers what you do and how you can benefit them before they ever visit your blog site.
Blog design is another element that speaks to your brand. Does your design make it easy for customers to know what you do? Is it compatible with your website’s design? If not, you should put a little more thought into blog design. The design of your blog can go a long way to make you successful in your branding efforts.
Finally, the personality behind your blog is important. Who do you have writing your blog? Is that person literate and well-versed in your company philosophy? Your blog writer must understand your place in the market. She should be able to communicate your company vision and values in a simple, non-threatening way. Your blog voice, or personality, should be consistent throughout. In other words, if you change writers on your blog often then you might present a disjointed or inconsistent voice and that will turn some consumers off.
