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I have a strategy I like to use online that I like to call the Blog-Article Sucker Punch. It revolves around the combination of blogging and article marketing, as if you couldn’t guess by the name. It’s real easy to implement and even easier to grasp because you only need one brain cell to get it, which means most of the human race qualifies.

First, you build a rock solid website. It must be optimized and it helps to have at least one landing page that you want to promote heavily. You can do it with any any number of landing pages, but the more landing pages you have then the more time you will spend marketing them. If you’re new to internet marketing you should stick to one landing page. This combination, however, can work for any number of landing pages that you want to promote.

After you’ve built a solid landing page that you want to drive traffic to, build a blog to promote it. You can build an onsite blog or an off site blog. Which you choose depends on several factors that we can cover in another blog post, but for now just plan on starting a blog. You’ll write to it every day.

How To Make The Blog-Article Combo
Work For You
The first thing you need to do is make sure your landing page is prominently displayed on your blog somewhere. It can be anywhere, but it must be on your blog somewhere. Secondly, write about your landing page or something in your niche related to your landing every day for 30 days. Don’t be over-promotional. Just include useful tips about what you are promoting. Give away your knowledge, but don’t give away the farm.

Also during that 30 days, write one article per day and submit it to 10 article directories each day. At the end of 30 days you’ll have 30 articles at 10 directories - that’s 300 starting links. Those links are not ends of themselves. They are the means to an end. What you are hoping to do is to make your articles readable and popular enough that other publishers in your niche will want to publish them. That’s not as hard as it sounds.

Let’s say that each of your 300 articles (30 X 10) is published one time per month for the next six month. Now you have 1,800 inbound links. Each of links will serve to push your website further up in the search engines for your keywords. Higher search rankings translates into more traffic. But you’re also writing to your blog during that entire six month period, and you’re writing to it every day. Because each blog post is a separate web page and you are linking back to your landing page with every blog post, you’ll have 182 additional links to your landing page - at a minimum!

Keep in mind that your blog posts will also be ranked in the search engines for your keywords. That will draw traffic and consistency in publishing daily will keep traffic coming back to your blog. Plus, if you promote the blog in other ways through social media and networking, you can get even more traffic. You’ll use your blog to drive that traffic to your landing page. All you have to do is sit down and count the links and the traffic. Do the math and you’ll soon see that the blog-article sucker punch is a powerful search engine marketing strategy that can make you money over time. But for it to really be effective, you’ve got to make sure your landing page is ready to close the sale.

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This entry was posted on Tuesday, April 1st, 2008 at 2:30 pm and is filed under Blog Marketing, Make Money Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.