Two Benefits Of Social Bookmarking
Thursday, February 28th, 2008Social bookmarking has taken on a life of its own. Thanks to Pligg and a couple of other open source platforms, social bookmarking sites are springing up all over the place. Just like article directories a few years ago, social bookmarking sites are a dime a dozen and now starting to gather in niches - just like articles directories in 2002.
The benefit to this is that blog marketers looking to expand their audiences now have the ability to do through so vertical marketing strategies that focus on building off site relationships that lead to on site relationships that lead to sales. Your social bookmarking initiatives can now be rolled into your marketing funnel, which allows you to caster a wider net. People will find your blog and website through a different avenue and it is likely that you will attract people to your blog and website that never would have found you otherwise - all because of a little social bookmarking.
Social bookmarking has two primary benefits: Link building and traffic generation. But keep in mind that many social bookmarking sites now use nofollow tags in their links and therefore you won’t get any Google juice out of them. But some, like Digg, do not. So you’ll get some link benefit out of social bookmarking, but the true value is in the traffic generation that can develop as a result of people seeing your articles and blog entries that might not encounter them any other way. If you aren’t using social bookmarking right now to drive new traffic to your website then you should start thinking about it.
