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Blog optimization is all about addressing the needs of two three audiences:

• Search engines
• Humans
• Social Media (addition)

It’s not easy to manage. Nevertheless, when you write your blog posts you should keep in mind these two three key audiences. Blog optimization, at the gut level, is really how you manage the needs of your human readers, and the needs of the search engines, and the needs of social media viewers.

Blogging is a conversation. You talk to your readers as if talking to your friends. Your primary job as a blogger is not to close the sale today. You really want to start a conversation. That’s what blogging is all about. That’s why bloggers who focus on the needs of their human readers first and the needs of the search engines secondly tend to do better overall. It’s not that the search engines aren’t important. It’s just that your human readers are more important.

Let me put that another way: If you focus too much on the needs of the search engines then you may just lose your human readers. But what are the needs of the search engines?

It really boils down to two things. In fact, all search engine optimization, including blog optimization, is about managing keywords and links. So when I talk about blog optimization, keep in mind that’s what I’m talking about.

While you want to carry on a conversation with your human readers, you also want to optimize your blog posts for the search engines. This is difficult to do. Most bloggers, when they attempt blog optimization, make one of two mistakes:

1. The first mistake is they write spammy posts that are stilted and unnatural. Humans aren’t interested in reading these blog posts because they look like blatant advertising messages, contain links in the most unnatural places, and use more keywords than are necessary.
2. The second mistake is they try too hard to be conversational and the result is they have blog posts that are unfocused, jump around from topic to topic within the same post, appear flighty and undisciplined, and just plain are not optimized for the search engines.

In other words, there needs to be a balance between these two competing interests. It is hard to write highly optimized blog posts that converse with human readers in a natural way. For one thing, you can’t read your audience’s body language to see how they are responding to you. So you just have to talk. The key is in learning how to talk to people you can’t see while managing keywords and links in a natural way. To be successful at this kind of blogging, and if you want to succeed at blogging then it is absolutely necessary, you’ll have to become somewhat of an expert in on-page SEO and learn to write content that is conversational and appealing to a broad audience (addition) so that you reach your regular readers and the right social media audience. Have you started down that road yet?

Professional Management for Business Blogs
Article Marketing Blog
SEO Service Provider Blog
Business Blogging

This is an article I wrote awhile back, but still applies and I hope will be useful to you. Something that is overlooked a lot is blog pageviews.

It’s great to get a good search engine listing for your blog post and it’s great that people come and read your new blog post and possibly even comment on it.

But what about those users who just found your blog for the first time? They don’t know about all the other great stuff you posted in your blog before. Are you doing enough to keep them on your blog long enough to read more than just today’s blog post?

10 Ways to Increase Your Blog’s Pageviewsby Chris McElroy aka NameCritic

With Google Adsense or Yahoo Publisher, having people click onto more pages helps your revenue immensely, but how do you get them to read more than one page when they visit your website? Here are a few tips.

1. Create pages within the blog that contain reference material you refer to often in your posts. These static pages will also get crawled and indexed by the search engines and as you write posts about your topics you can refer people to these static pages as references to what you are posting about.

2. Use articles as static pages. You can reprint articles on any topic for free by visiting one of the many article directories like http://www.articlecontentprovider.com/articlesubmit/ Then refer people to read the articles that relate to the post you are making. You could even add one article as a new page every time you make a post.

3. Refer to other posts you have made on your blog or on another one of your blogs while posting. This gets the reader to click over to previous posts. You can even decide your posts by browsing previous posts and deciding which one to follow up on. Those archives are not to be lost and forgotten. Its great material, (you wrote it right?), so use it.

4. Create a page that links to your favorite posts that are timeless. You browse your old posts, find posts that you want readers to find easily, then build a links page with those posts directly linked. Then add a link to that page from your front page. Call it favorite posts or whatever and you will benefit by those that click through and follow those links.

5. Use the “more” tag. You write your post as normal, then decide where you want to break the post up onto a new page. You put the more tag in and readers have to click to a new page to read the rest of the story.

6. Write once per week special projects. These are a series of articles on a particular topic. You will be offering it once per week giving readers a week to comment on it, then have them hanging on for next weeks special post in the series. Each time add links to previous posts in that series.

7. Using your content from your other websites or blogs is also a great way to get more pageviews for all of them. Use the target new tag and refer to material on your other blogs and websites. It will open a new window leaving the current blog open while they visit your other website or blog. You can quickly double up your pageviews while also introducing your readers to your other websites and blogs.

8. Make a list of 10 previous posts and the links to those posts. Make a post in your blog about 10 things you want your readers to know and read in case they have not done so before. At your suggestion they will at least go see if they have read those posts before, increasing your pageviews once again plus bringing old material to new readers. That also lets them know they should browse the archives for things they have missed.

9. Using that same list of 10 posts or a new one and visit other blogs on your topic. Find posts that talk about something similar to one of those 10 posts, then instead of adding a link in your signature to the home page, make a comment there and refer to the post that is similar and that contains helpful information to that blogger and their readers. You will also be increasing your link popularity while doing this. Do not spam the link. Make sure it actually contains useful information. Don’t be trolls or spammers and you will end up with new readers and more page views for your blog.

10. Do not stop being creative. Use the tips in this article, plus invent some of your own ways to interlink your blogposts together. Create pages. Don’t just post and forget. That content is valuable, use it. Do not make people search your blog. They are lazy and busy. Bring it to them. That is just good customer service.

I hope this article helps you learn there is more to blogging than just writing a post once in awhile or even daily. If you employ the tips I just gave you into your blog I guarantee you will increase your pageviews which in turn will increase your revenue if using an ad program in your blog.

Professional Management for Business Blogs
Article Marketing Blog
SEO Service Provider Blog
Business Blogging

Are you a blogger? Do you write a personal blog that you wish was making you money? Do you have a particular expertise that you think could benefit people in a commercial blog? Do you have a rudimentary understand of SEO, particularly where is can benefit company blogs? Then you just might be right for the Blog Content Provider blogging team and we want to talk to you.

Blog Content Provider writes and manages company blogs for a variety of companies in various industries. We need reliable people who can post to a company blog every day and manage the content consistently. We pay $100 per blog and want to give you the opportunity to join our team. Contact us through the Blog Content Provider website and let us know what your expertise is.

We are also looking for experts in social bookmarking. If you understand social bookmarking and would like to use your skills to benefit companies with a blog then let us know. Let’s talk!

Allen Taylor
Professional Management for Business Blogs
Article Marketing Blog
SEO Service Provider Blog
Business Blogging

What is the most important part of your blog? The short answer is, it depends on the type of blog it is. The long answer is, it depends on the type of blog it is.

Your Company Blog’s Purpose

The first thing you need to do, before you start your company blog, is to define its purpose. Without a clearly defined purpose your blog will likely go nowhere. There are as many purposes for company blogs as there are companies and it is imperative that you take this essential step of defining what you want your blog to do.

Blogging As Linkbuilding

You really want people who read your company blog to visit your website. To get them there you need links. Lots of links. You want at least one link in every post and I always recommend several links to your website in your blogroll, or sidebar. You want to send targeted traffic to every page of your website. Therefore, make sidebar links using important keywords related to pages on your website where you want to send traffic. You’ll drive targeted traffic to those pages and, because the search engines consider each blog post a separate web page, you’ll be building quality links into every blog post.

Blogging as SEO

You SEO your website, right? Why not SEO your blog?

I’m not talking about spam. I’m talking about using viable and verifiable strategies for SEOing your website. That is, using keywords, lists, h2 and h3 tags, alt tags with your images, and other SEO techniques are tried and proven. You use them on your website, why not use them on your blog?

The Most Important Part of Your Company Blog

While your blog’s purpose, link building, and SEO are all important parts of your company blog, the most important part of your blog is the marketing. You want people to read it, right?

While organic SEO will get you targeted traffic, you don’t just want to rely on that. You also want to do other things to get targeted traffic to your blog so that you can reach the kind of people you want to reach. Here are the top 3 ways of marketing your blog and I recommend them all:

• List your blog in blog directories
• Social bookmarking
• Trackback to other blogs in your niche

Blog directories have been a good source of links for a long time. People go to blog directories to find the type of blogs they want to read and if you are listed in the most popular blog directories then you’ll get targeted traffic.

Social bookmarking is also essential. By setting up accounts at each of the top social bookmarking sites and spending an hour each day bookmarking other blogs and stories that you like you can build a network of friends and acquaintances who will bookmark you in return. Social bookmarks are a good source of targeted traffic.

Finally, by reading other blogs in your niche and trackbacking to them, you build a solid source of targeted traffic. The rule is, hang out where your readers hang out. Get them over to your blog by posting intelligent and useful comments on other blogs and leading them back to yours.

Allen Taylor
Professional Management for Business Blogs
Article Marketing Blog
SEO Service Provider Blog
Business Blogging

We finally got the Blog Content Provider blog up and running. It feels good. In this blog we’ll be sharing some ideas on how to ensure your commercial blog is SEOd properly, how to market your blog, how to write your blog so that readers don’t get bored and leave, and we’ll be sharing other great blogging tips as well.

You might be tempted to ask, “Why does the Internet need another blog on blogs?” Well, for starters, we’re not just another blog on blogs. We are a blog about commercial blogging. Not just any type of blogging.

If you write a blog about skydiving and monetize your blog through advertising, that’s OK. We don’t discourage that. It’s your blog and you’re free to write about what you wish or to monetize your blog any way you see fit. As long as it’s legal and ethical, we don’t have a problem with how you run your blog. The tips we share you can actually incorporate into your blog, no matter what kind of blog you write. But mostly, this is a blog to help businesses understand how blogs can affect their search engine positioning and affect their bottom line.

If there is any topic you’d like to know about, you have a question about something, or if we can clarify anything, please let us know. Leave a comment. We’ll be happy to address your concerns. Meanwhile, here’s a short list of blogs about blogging that I like to read when I’m not - uhm, blogging.

• Lorrelle on WordPress - Great insights into how to use WordPress and blog using the WordPress software. Focuses too much on personal blogs sometimes.
• Marketing Pilgrim - Good blog on Internet marketing in general and touches on blogs often enough to keep me interested.
• John Chow - John Chow doesn’t blog about blogging, but he does have a lot of interesting things to say (sometimes about blogging).
• Search Engine Optimization Journal - Nich Stamoulis runs a good blog on search engine optimization. Many of his best posts are on blogging.
• Copyblogger - Addresses the copywriting side of blogging.

There is no particular order to these. I like them all. There are undoubtedly other good blogs on blogging out there, but many of them rehash the same old same ol’. We’ll try not to do that. Let us know what’s burning a hole in your brain. We’ll do our best to address it!

Allen Taylor
Professional Management for Business Blogs
Article Marketing Blog
SEO Service Provider Blog
Business Blogging

We are happy to announce the launch of the new website at www.BlogContentProvider.com and the new blog.

We will be letting you in on a lo0t of great tips on blogging. We will cover how to do seo for your blog, how to promote your blog, linking strategies, and will even critique your blog for you for free to give you some tips that apply to your blog specifically.

Bookmark us now and get started!

Chris McElroy aka NameCritic
Professional Management for Business Blogs
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