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Don’t Count Your Blog Posts – Make Your Blog Posts Count

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We’ve been writing blogs for our clients for a number of years now. We used to advocate for daily blogging, at least one post per day. At that time, Google indexed things and rewarded factors that were geared more toward the amount of content, the frequency of posts and the keywords used.

Over the past couple of years, things have changed dramatically. For Google and search engines in general to stay relevant, they had to integrate social media aspects into their ranking systems.

Think of it this way; People go to social media websites to hang out and share links, info, images, etc. People go to a search engine to find the answer to a problem or something else they need. And even those things are sometimes found by asking the people in their social network.

As a result, we no longer recommend that you need to post daily content or even content on a regular schedule of any kind. Exceptions; If you publish news, an ezine or something along those lines, you do have a schedule, but with company blogs, you can relax a little.

The key now is writing higher quality blog posts that will be interesting to your target audience. Adding images, infographics, video, animations and more to make your blog post more appealing and more likely to get shared by people in your social network.

With daily blogging, you might write an amazing blog post today that people really liked, then tomorrow, because you are “supposed” to make another post, you’re going to push that amazing blog post down the page on your blog a little. The next day, you’ll push it down more and eventually push it off the front page of your blog. Why?

Write a high-quality blog post. Take the time to select a great topic. Make sure you actually have something to say that will interest your target audience. Then write great content and dress it up before you publish. Then promote that on your social networks along with posting all of the other hopefully interesting stuff you tweet or post on a regular basis.

Monitor your analytics. The number of visitors to that blog post each day and where they are coming from. Keep promoting that blog posts until the analytics tell you it’s no longer bringing in the traffic you need or at least it’s dropping off.

Lather, Rinse, Repeat.

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Cherry Framework for WordPress Not Worth the Effort

cherry framework template monster helpI bought a theme based on the cherry framework offered through template monster. I followed the instructions. I got the theme working. No problem, right?

Had to make a few changes to the CSS for the child theme. The changes worked just fine.

Went to show the site to the client and they wanted to see the different options for the slideshow, whether to show 3 panels or 1 slide at a time.

As soon as I did that, the changes I had made to the CSS were gone. The CSS file had been overwritten with the original again.

Also, the slideshow stopped working in IE altogether.

I went to the documentation. No mention of either issue. Found people online asking questions about the same issue without any real answers.

I asked support for help. Took 2 days for them to get to it, then their intensive investigation of the problem brought them to the following conclusion;

“Dear Chris,

Thank you for reaching the Technical Department of!

Take our apologies for the delayed reply.

You should perform changes to the child theme, not to the main theme and it will fix the issue. Thank you.”

Wow! Thanks for that detailed and helpful response. Don’t make any changes to the slideshow or cherry theme settings in the area where it offers the ability to change the cherry theme settings and it will fix the problem.

Well, it isn’t working in IE so I suppose if I don’t touch the cherry theme settings, it’ll suddenly start working magically.

I guess the options offered by the cherry framework to change things should never be used because it will cause problems. Guess I should just use the framework as it comes packaged and not offer clients any customization at all.

I guess I shouldn’t worry about the time I spent editing the CSS since it will just go back to the original if you change any settings.

Simply put. I’ll be advising my client to ask for a refund for the cherry framework and template they bought. I’ll be advising all future clients not to buy any template that requires the cherry framework.

It’s ridiculous anyway. All it really does is add a bootstrap “hero unit” to accommodate a big slideshow in a WordPress template. Without the cherry framework, template makers have already done that anyway. Now the cherry framework just makes the process more complicated and not worth the effort in my opinion.

On top of that, due to the response I got from template help through template monster, I’m not sure it’s the right place to buy templates anymore. Since they raised their prices to about $75 instead of $65 and support has gotten worse, I’ll be looking for other options.

I don’t make rants lightly. But now I have to go back to the client, get them to get a refund, get them to approve another template and redo all the work I had already done and their support response was a useless as it could be.

Related article – Scroll down to the comments section on this page

“It appears the update has removed all the icons on my site. Any idea how this happened?”

“Just did the update! The start page does not look the same, the menu and images is gone!!! Good update…. I have tried to reach the chat but no response…”

“The update broke my website. Can I go back to the old version?” – Answer: “Hey Greg! You need to contact our support at template monster. You can either submit a ticket or ask your question in a live chat at Sorry for any inconvenience caused.”

So they’ll get the “Don’t make any changes” answer too?

“I’m trying to edit something on my site by editing main-style.css….but if i change something in cherry options then main-style.css returns to its default settings. I lose everything I’ve changed, how do I stop this from happening? Also, my twitter widget disappeared when I updated to 2.0, how do I get that back?”

“I’ve also noticed that some of my pages are generating two headers and two footers on them since updating. Do you know how to fix this?”

“why the style.css is now empty ? and now if i’m trying to edit something on my site i have to edit main-style.css….and that’s not a problem but if i change anything in cherry option main-style.css return to default setting …anyone ? this is a disater”

The answer to the above was of course to contact their excellent support team.

Here was a positive response, “That is amazing!! Together with MotoPress, the new Cherry themes will rock the template market :)”


There’s no real need to complicate installing a theme into WordPress. Adding a bulky, buggy framework on top of it is just unnecessary. Get a template that doesn’t need a parent in order for it to work. Keeping things simple is a good thing and you’ll have less bugs to fix and less updates to do.

It wasn’t enough to update WordPress and the plugins, now you want to add framework updates and hope all of your plugins will be compatible with it too?





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